FDA Launches New Campaign to Teens from Smoking

The Food & Drug Administration is launching a new campaign aimed at getting teens to stop smoking cigarettes.

The FDA has found that because teens are so focused on physical appearance, it may be more of a powerful message to show a kid pulling out his tooth for cigarettes as a way of representing how badly smoking affects appearance.

Nearly 90% of adult smokers picked up the habit before age 18.

One local teen said with kids exposed to so many different graphic images these days, the campign may not work.

"No because it's their decision to smoke not everybody else's and you don't know if the person will actually listen to that," said Katerina Biagi.

Who's footing the bills? Not tax payers.

The tobacco companies are will be paying for the $115 million campaign through fees charged by the FDA.

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