"I'm tough enough to wear pink," said Scott English, Co-Chair of the Horse Heaven Round Up.
English is participating in "Tough Enough to Wear Pink" day at the Benton Franklin Fair & Rodeo and almost everyone is dressed is pink to show their support for the fight against breast cancer.
"We've been doing it for probably 10 years now and it's been a very positive thing in the community," said English. "It's something that all of us on the committee and all the contestants look forward to putting their pink shirt on and participating in a very worthwhile cause."
The Fair & Rodeo plans to continue supporting the Professional Rodeo Cowboys Association's National Campaign.
The rodeo will donate $1 for every person who attends tonight, and local vendors at the fair will continue to sell pink memorabilia all week long.
The funds raised today will go to local hospitals who will use that money to provide mamograms for women who can't pay for them themselves.
Washington Trust Bank is joining in on pink day by holding a scavanger hunt.
Prizes include an iPad, iPhone with pink cover, a pink Coach bag and pink wallet.
"It's an opportunity to get everybody involved and raise awareness for breast cancer," said Roddy Baze of WA Trust Bank.
The bank started posting posting clues on it's Facebook and Twitter pages at 5 p.m. and will give away prizes every hour.
One woman working at the fair said her mother and sister have cancer and she said it's great to see so many people supporting the fight, expecially men who may not normally include this color as a wardrobe staple.
"It's great to see men wearing pink because they never wear pink because they don't like wearing pink," said Tammy Oien.
The pre-rodeo events will start at about 7 p.m. and the Horse Heaven Round Up will kick off at 7:30 p.m.
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