A galaxy of ‘Star Wars’ fans brace for new trailer on Monday Night Football
NEW YORK (CNNMoney) — A galaxy far, far away is getting closer and closer.
Disney will release the latest trailer for the heavily anticipated seventh installment in the “Star Wars” saga during ESPN’s Monday Night Football on Monday night.
As soon as the new “Force Awakens” trailer airs, fans will be able to purchase tickets for its December 18 release.
But they might have to have to be as quick on the trigger as Han Solo if they want to snag a ticket.
Demand to get the first tickets for the film crashed ticket booking sites when they were released in the U.K. on Monday morning.
“Smart of the NFL to put a whole football game around the Star Wars trailer tonight,” tweeted Time’s deputy Tech editor Alex Fitzpatrick.
This will not be the first trailer for the J.J. Abram film.
The original “teaser” for “Force Awakens” debuted in November to much fanfare with over 40 million YouTube views in less than three days.
The second teaser, which included our first look at the return of Chewbacca and Harrison Ford’s Han Solo, eclipsed 200 million views in roughly a month.
Disney, which acquired Lucasfilm from “Star Wars creator George Lucas in 2012 for $4 billion, has worked masterful strokes over the past months to promote a film that in many ways doesn’t need promotion.
The house of mouse has done this by giving fans glimpses of footage and plot as well as announcing that its theme parks in California and Florida will be getting two 14-acre “Star Wars” expansions — the largest Disney has ever undertaken.
The company even made the film’s merchandising launch into a full fledged event calling it “Force Friday.”
Monday night is just another example of Disney seamlessly using its interconnected conglomerate to promote the film as it takes one of its most valuable assets, ESPN, to market another.
“We are managing all of this with great care,” said Disney’s CEO Bob Iger during the company’s earnings call in May. “I think we’ve got something here that is very, very special that’s going to create value for the company for many, many years to come.”
By Frank Pallotta
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