In Search of the Northwest

Seattle Space Needle sues coffee chain over use of logo

The Seattle Space Needle has sued a local coffee chain for using its trademarked logo in coffee shop branding and merchandise. The logo for Local Coffee Spot features a mug of hot coffee with rising steam bearing a resemblance to the iconic tower’s own logo. The Space Needle’s owner says the coffee shop’s logo copies a trademarked design, and filed a lawsuit in federal court. Karen Olson, head of Space Needle operations and marketing, said the legal action is unusual. Beau McKeon, co-owner of Local Coffee Spot, says he can’t believe the venture he started as a way to employ people during the pandemic has drawn a lawsuit.