Dutch Bros Coffee and customers raise $1.9 million for ALS research
GRANTS PASS, Oreg. — A sneaky goliath in the coffee industry, Dutch Bros Coffee celebrates its 15th annual Drink One for Dane day on Friday, May 14. Between Dutch Bros and donations from its loyal customer base, the two parties generation $1.9 million that will be donated to support Amyotrophic Lateral Sclerosis (ALS) research.
According to a release issued by Dutch Bros on Thursday morning, all proceeds are going to the Muscular Dystrophy Association (MDA). This is one of the nation’s leading non-profit organizations benefitting research, care, advocacy, educational and professional programming for ALS patients.
Dr. Donald S. Wood, who is President and CEO of MDA, expressed his deepest gratitude for the contributions of Dutch Bros and its customers.
“All of us at MDA are incredibly grateful to the leadership of Travis Boersma and Katie Hutchinson at Dutch Bros for rallying the support of their community to truly come together with our families, researchers, medical teams, staff and Board of Directors on May 14, to create a movement to find a cure to end this devastating disease, ALS,” Dr. Wood said. “The amount of awareness, and funds raised is essential at this critical moment when so much progress and momentum is underway with clinical trials for people diagnosed with ALS, and it brings so much hope for cures in the near future,” he continued.
Drink One for Dane day began when Dutch Bros c0-founder Dane Boersma was diagnosed with ALS. He and his family began Drink One for Dane day as a way to raise awareness and support for people living with the disease. Boersma passed away in 2009, but his legacy lives on through this annual effort at Dutch Bros locations nationwide.
Dane’s brother, Travis Boersma, expressed his appreciation for customers and staff alike who support this cause in honor of his late sibling.
“There aren’t enough words to describe how grateful I am to the customers who came out to support Drink One for Dane,” Boersma said. “This day holds a special place in my heart. It’s so humbling to see our customers, broistas, operators and franchisees come together to make a difference in the lives of everyone impacted by ALS.”
Since beginning this initiative many years ago, Dutch Bros has gathered an astonishing $10.3 million to support MDA’s ALS-designated care centers as well as research to find a cause and a cure for this rare disease.
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