Mattel unveils 4 new Barbie dolls showcasing diversity

Barbie has unveiled its newest additions to the Fashionista doll line, which showcases diversity and inclusion. The newest additions for the Mattel company include a doll with the skin color condition vitiligo, a doll with no hair, a doll that has a darker skin tone and that uses a prosthetic limb, and a Ken doll with long locks of hair.

The Fashionista line, which started in 2015, now includes 176 dolls with nine body types, 35 skin tones and more than 90 hairstyles.

Mattel told Newsy that “over the past five years, the line has evolved to be more reflective of the world girls see around them.”

Mattel said it worked with a dermatologist to accurately represent vitiligo, a skin condition in which certain areas of skin lose pigmentation. It said the doll with no hair can be reflective of current trends, but more importantly could represent a girl who experienced hair loss. And for the Ken doll, it’s the first time the doll has strayed from its traditional look, having long, rooted hair instead of the mold of a short, clean cut.

These latest dolls join those with various looks, styles, body types and abilities. Last year, Mattel collaborated with a 12-year-old who was born without her left forearm to ensure the doll with a prosthetic limb created an accurate experience. This year’s new version showcases a doll with a darker skin tone to create more inclusion.

Offering dolls outside the traditional Barbie mold has proven to be a major success for the company. Last year, seven of the 10 top-selling Fashionistas were dolls with more diverse appearances.

Mattel touts the Fashionista collection as the “most diverse doll line … showcasing a multi-dimensional view of beauty and fashion.”

The doll with no hair and the doll with the darker skin tone and a prosthetic leg will be available in June.

The doll with vitiligo and the new Ken doll are already on sale.

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