Magic of Storytelling

The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney|ABC Television Group to help First Book put brand-new books into the hands of children in communities nationwide. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow. First Book is a nonprofit that provides new books to educators and organizations serving children from low-income families.

Funding for literacy programs has been reduced and books that come from Federal Title I monies have restrictions on how the books can be used. KAPP/KVEW ABC is spreading the word about this program and asking local businesses to sponsor schools of their choice (who qualify). First Book and Disney|ABC is allowing teachers to use the books in the way that works best for them and the build out of their programs. Some schools are organizing parent/child literacy nights, where they send a book home with a child. Others are creating a revolving check-out library, so books can be shared by all, but can still go home with a child.

Thanks to the efforts by KAPP/KVEW ABC, Disney, First Book and our amazing sponsors, we put 38,000 new books into children’s hands in 2018 and 2019.  For 2020, we plan for thousands more!

If your business wishes to sponsor a school please contact:

Tri Cities/Walla Walla/Umatilla area: Shelley Ransier, General Sales Manager at 509-735-8369

Yakima/Ellensburg area: Ryan Messer, Local Sales Manager at 509-453-0351

Each sponsorship provides 500 books to a school or literacy program that qualifies. 

Thank you.