• Jose Cuervo parent company buys Pendleton whiskey for $205M

    PENDLETON, Ore. (AP) - The Pendleton Round-Up's branded whisky has been sold to a Mexican liquor conglomerate for $205 million. The East Oregonian reports that the parent company of the Jose Cuervo line of tequilas announced the purchase of the Pendleton Whisky brand from Hood River Distillers on Thursday. Hood River Distillers will continue to bottle the whiskey. Round-Up Publicity Director Randy Thomas said the sale was a success story.


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