The 9-second-long video was posted on Saturday, and appears to be a tub of Blue Bell ice cream.
What kinda psychopathic behavior is this?! pic.twitter.com/T8AIdGpmuS— Optimus Primal (@BlindDensetsu) June 29, 2019
In a statement in response to the incident, the Blue Bell brand wrote this on their website:
"We want to thank our consumers for alerting us to the incident this past weekend of a video posted to social media showing a Blue Bell item being tampered with. We take this issue very seriously and are currently working with law enforcement, retail partners and social media platforms. This type of incident will not be tolerated.
Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers.
During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to the lid creating a natural seal. The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable.
We will continue to monitor this situation."
It’s unknown who the woman is, and when or exactly where the incident happened.