Richland beauty salon starts baby formula swap amid nation-wide shortage

RICHLAND, Wash. — Baby formula shortages have families across the nation struggling to find formulas for their own infants.

One local beauty salon, Atlas Beauty, has decided to do something about it by organizing a baby formula swap.

RELATED: ‘Terrifying and frustrating:’ Richland family sees effects of nationwide baby formula shortage

“I wanted to do it because I love my daughter and I sympathize and I want to help,” said Bailey Brake, a hair stylist at Atlas Beauty. Brake has a 10-month-old daughter at home.

“I don’t want anybody to be in the position where they can’t feed their baby. This is a nationwide thing and it sucks,” Brake said.

The salon started the program on Tuesday. Organizers say they haven’t received many donations yet, but they’re hopeful that more donations will roll in as the program continues.

Families can reach out to Brake if they need a specific type of formula. If it has been donated, the salon will set it aside for the family. If not, Brake will help organize an ‘In Search Of’ Facebook post.

“Let’s say they need Similac and we haven’t posted it,” Brake said. “They’re more than welcome to send us a message – or any brand really. That way we can kind of put an ‘ISO’ online.”

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Families searching for formula can reach out to Brake directly at (407) 406-1892. She is still working with clients, so if she doesn’t answer right away, texting may be better.

“It is a Florida area code, but we are located in Richland,” Brake said.

Atlas Beauty is accepting donations both in person and at a donation drop-off box outside their facilities. In person donations are during business hours while Brake is on shift, and will be posted on their Facebook page here.

After hours donations are accepted as well. Atlas Beauty is located at 1311 Mansfield Street, Suite 101 in Richland, just behind the Li’l Firehouse Coffee stand.

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